Return On Investment, or ROI. One of the factors that should inform your judgement on an investment decision. But there are many others, and people aren't the same.

You may have considered investing in the stock market, but you find the entire field confusing. It certainly can be; most people receive very little financial education beyond making a personal budget, balancing a checkbook, and filling out their tax return. You're not alone.

One thing that kept me out of the market until recently was brokerage account fees and minimum investment or balance requirements. It seemed that even if I made a profit on my investment decisions, the brokerage would take a chunk of it.

Then I found a no-fee brokerage. No minimums required - I funded my account with $10 USD to start.

Put Your Money Where Your Mouth, and Your Heart, Is

We all have issues we care about deeply. The financial markets give you the opportunity to put your money to work on products and services that matter to you.

Interested in the environment? "Green Economy" is a major growth area, everything from solar energy to wind farms to electric cars. Health care? There are hospital corporations, pharmaceuticals, diagnostics, nutrition.
Care about a specific location, in your own town or on the other side of the world? Your investments can help support the economies in those places.

I've found the best way to learn is to get started.

Would a Free Gift Stock Share Help?

When you sign up for a free brokerage account, Robinhood brokerage gives you a free stock share to get you stared. It could be a Wall Street star, or a smaller company with a promising future. You literally pick a card from an online deck! There is also a range of online tools, education, and expert analysis, but in the end, you're the one in control. It's always your decision.